Giving an effective sales pitch is impossible if you don’t know your prospect. Before going into how great your products or services are, you need to find out why your prospects need what you offer.
Entrepreneurial selling isn’t easy. But knowing how to learn who your prospects are will make your sales efforts much easier.
In this episode, you will learn how to ask good open-ended questions that will get your prospects to open up to you. As you listen to this episode, you will want to think about how this applies to the offering that your company sells. When you start to practice the tips given in this episode, you will see how much easier your sales conversations will become.
Taking the time to find out what your prospect’s needs are has two main benefits:
- It puts you in a better position to address your prospect’s pain points with your offering.
- It makes it easier to build trust with your prospect.
The second point is very important; the more your prospect talks, the more comfortable they will feel with you. Everyone knows that people buy from those they know, like, and trust. Showing genuine interest in your prospect is the best way to build better rapport and earn their trust.
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