Have you been trying desperately to become the object of your customers’ affection? If so, you probably understand that the key to success isn’t just making happy customers. It’s creating loyal clients who will become brand evangelists for your business.

You need ardent followers who are willing to trumpet the virtues of your company to everyone in their network. Doing this will help you build your reputation and ultimately increase your clientele. This post will give you some helpful advice to help you form closer relationships with your clients and turn them into ambassadors for your brand.

Empathy, Empathy, Empathy

If you want your clients to love you, it’s essential to know who they are and what they need. This  means you need to study them. Do the research. Find out what they truly need. The best way to do this is to ask them. Ask the right questions and solicit their feedback.

You can find this out by making it easy for your clients to communicate with you. Provide a survey. Send out emails that ask for feedback. Invite the client to give you their opinions and show them that you’re actually paying attention to them.

Basically, the best way to show empathy is to listen. It’s a huge part of engaging in conversation with your audience. When you get your feedback, acknowledge it publicly. You could make an announcement on your website that shares your findings. You could even write a blog post about it.

Regardless of how you do it, make sure it’s done in a way that shows your audience that you’re paying attention. This is something that they will love.

Make your Employees Love You

If you want loyal clients, you need loyal employees. As Richard Branson says, “the way you treat your employees is the way they will treat your customers.

Your team members are the people who will deal with most, if not all of your clients. Since they represent you and your brand, it’s important that they are motivated to create the best customer experience possible. This means you need engaged employees.

According to Gallup, only about 13% of employees are actually engaged at work. Gallup goes on to say that most employees “lack motivation and are less likely to invest discretionary effort in organizational goals or outcomes.”

These statistics are pretty dismal. However, they don’t have to apply to your company. Here are some ways to get your employees to be engaged:

• Focus  on employee development.
• Implement employee recognition programs.
• Make the workplace fun.

Don’t Sell, Consult

Don’t approach each interaction with your customer as a sales call. Your clients don’t want to be sold. They want you to work with them to find a solution.

This means you are going to take a more consultative role with your client. Instead of pitching your service and telling them why it’s so awesome, explore the ways in which your service can actually benefit them. You need to collaborate with your client to find the right solution for them. Your client wants an ally, not a salesperson.

Selling today is much different from before. If you want people to buy from you, a more consultative approach is needed. In order to do this, you must engage with your client.

Spend more time listening than talking. Tailor your solutions in a way that directly addresses your client’s needs. When you do this, your client will know that you see them as a person, not just a paycheck. It will make their experience much more fulfilling.

Customer experience is one of the most important factors to building a great brand. If you want your company to succeed, you need to help your customers succeed.

You do this by having empathy, creating an engaged team, and becoming a consultant to your client. If you do these three things well, you will provide a great customer experience that will earn you more clients.

Keep moving forward.

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