Introduction to Search Engine Optimization (SEO)

austin seo company

If you’re reading this, you probably don’t know anything about search engine optimization. Maybe it’s just something you heard of from others. Or maybe you’ve been reading about how to get more traffic to your website.

It’s okay.

This short guide will give you an introduction to what SEO is, and why it’s important for your business. If you’re looking for an Austin SEO company who can help you boost your search engine rankings, you’re in the right place. Here at Artisan Owl Media, our objective is to help you boost your search engine rankings while building credibility with your web site’s visitors.

First, we’ll start by helping you learn what SEO is and why it’s important.


What Is Search Engine Optimization (SEO)?

Great question! Simply put, SEO is an online marketing practice that involves optimizing your website in a way that enables it to rank higher in search engines. It helps you boost your web traffic, generate more leads, and earn more clients.  It’s one of the most effective ways to earn more traffic to your website.

SEO involves a few different techniques:

  • Optimizing all elements of your website to make it easier for search engines to crawl each page.
  • Creating high-quality content and web copy that targets specific keywords.
  • Earning backlinks to increase your website’s authority.
  • Using social media to promote your brand.

When a website is optimized effectively, it can attract tons of qualified traffic to your website. It’s the reason why so many business owners use SEO to earn more clients and gain more exposure.


Why Would You Need An Austin SEO Company?

Another great question! The reason you need SEO is because without it, your potential customers won’t be able to find you.

If your business has a website — and it should — you need to make it as easy as possible for your potential clients to find you online. The better your search engine rank is, the more traffic your website will receive.

Still not sure? Here’s some statistics to consider:

  • 93% of online experiences begin with a search.
  • 70% of the links people click on are organic (not paid ads).
  • 75% of users will never go past the first page of search results.
  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.

I’ll be blunt. If you’re not using SEO, you’re leaving money on the table.

There are several factors that go into search engine optimization. For the purposes of this guide, I’ll cover the three most important.


Content Creation

This is one of the most important aspects of SEO. It’s one of the main factors that search engines use to determine whether or not a particular website is relevant.

Search engines like Google or Bing maintain their success by ensuring that they provide the most relevant results possible to their users. If they don’t provide users with the information they need, then they will lose users.

That’s why creating high-quality content is important. Weak, shoddy content will not pass muster with search engines. Not only that, people aren’t likely to read content that isn’t useful to them. That’s why this is so important.

If you’re doing everything else right, but your content is subpar, your site won’t rank. And it shouldn’t.

Focus on creating the best content you can, and over time, your site will rank higher. If you’re an Austin-based business, we can help you. You need an Austin SEO company that can create content that will rank you higher, and build an engaged audience for your site.


Building Links

One of the ways that search engines assess the relevancy and quality of a website is backlinks. If you have multiple sources linking to your website, it shows search engines that your site can be trusted.

It’s not easy to get links. It can be quite a challenge, especially if you don’t already have high-quality content on your website. Content and links go hand in hand. After all, how can you get links if you have no content to link to?

Building links means creating content worthy of being linked to.


On-Page Optimization

Lastly, you need to make sure the architecture of your website is optimized correctly. There’s a lot that goes into this. It’s about making it as easy as possible for search engines to crawl your website.

There are a lot of different elements to this. Here’s a few:

  • Optimizing meta descriptions.
  • Making sure each image has an alt-tag.
  • Keyword-optimized H1/H2 tags.
  • Avoiding duplicate content.
  • Not cannibalizing keywords.

The architecture of your website is important. If search engines have difficulty crawling your website, it probably won’t rank high.


Need Some SEO?

SEO is incredibly important if you’re looking to grow your online presence. As I said before, if you’re not investing in SEO, you could be leaving tons of money on the table. If you’re an Austin-based small business, you need an Austin SEO company who can help you drive more traffic to your webite.

One of the most important things to remember is that SEO is not a sprint, it’s a marathon. You can’t expect to get results overnight. Why? Because it takes time to build trust with search engines like Google, Bing, and others.

It’s a long-term investment. However, if you commit to building a website that creates high-quality content that is optimized for the keywords you wish to target, you will see results over time.

Optimizing a website can be time-consuming. You may already know this. Artisan Owl Media is an Austin SEO company who can make it easier for you to drive more traffic to your website. We provide easy and affordable content and SEO solutions for businesses who wish to get more clients. Contact us today for your free SEO consultation.



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