Yeah, I know it’s hard.
I’m not a dentist, but I do know that getting patients, clients, or customers isn’t easy for any business owner. Nowadays, everyone is looking online to find the services they need. That’s why SEO for dentists is immensely important.
If you’re like many other dentists, you probably set up a website. You may have even put some cool images on it. Perhaps you wrote a little bit about your experience.
But nobody’s coming. Your website isn’t getting many visitors.
It’s pretty frustrating, isn’t it?
Don’t worry, it happens to a lot of dentists in your position. It’s usually because they’re making some of the most common SEO mistakes that dentists make.
This post is going to keep you from making those mistakes so that you can earn more patients.
See, here’s the thing: It’s not enough to just put up a website. There’s more work involved.
You need to get your website to rank higher in search engines. It’s the only way your prospective clients will find you.
You need to use your website to generate more leads. This will help you get more people to come into your office.
That’s what SEO for dentists is all about.
In this post, you are going to learn the following:
- Why SEO for dentists is so important.
- The top five SEO mistakes dentists are making.
- How to rectify those mistakes.
When you use the tips given in this post, you will know how to earn more traffic, and get more patients.
Why Is SEO For Dentists So Important?
So what’s the big deal about search engine optimization (SEO) anyway? Why is it such a big deal?
Great question!
Here are some fun facts for you:
- 62% of smartphone users have used their phone in the past year to look up information about a health condition.
- 1 in 20 Google searches are for health-related information.
- SEO leads have a 14.6% close rate. In comparison, outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
If you’re looking to grow your dental practice, you can’t ignore these statistics. SEO is important for any dentist that wants to get more patients.
Next, I’ll show you five mistakes that you might be making and how to avoid them.
You’re Not Blogging
Like I said before, it’s not enough to just put up a website. A website won’t attract patients if there’s nothing there for them to find. It’s a common mistake that dentists make.
Your blog is one of the most essential SEO and marketing tool for dental practices. It’s the main way to consistently create helpful content that your readers will be searching for. It’s also the best way to earn more indexed pages on Google.
Maintaining a blog also helps you establish credibility with your website’s visitors. When prospective customers read custom content on a company’s website, they are more likely to become paying customers. The same is true for dental patients.
Here are some ways a blog can help your practice:
- Build more links to your website.
- Get search engines to crawl your site more frequently.
- Increase the chances that potential patients will find your website.
The more blog posts you create, the more leads you will earn over time. Companies that blog can earn 126% more leads than companies that don’t.
Here are some good tips for creating an effective blog:
- Write blog posts that address topics that your prospects will be searching for.
- Include your city in your blog posts so you can rank higher in local searches.
- Create blog posts that provides genuinely helpful information for your prospects. Use your content to answer common questions that dental patients ask.
- Be consistent. The more you post, the greater your chances of getting more traffic.
I can’t stress this enough. Blogging is one of the most important online marketing tools at your disposal. It’s a key component of SEO for dentists.
Lack of Effective Keyword Usage
Another common mistake that dentists make is related to their keyword usage. Most dentists just create their website without any consideration for what their prospective patients need.
Your site isn’t going to rank high if it isn’t designed to address your prospects’ search engine queries. If you understand how to use keywords, you can tailor your website to your patients’ needs.
Targeting the right keywords is important, but it isn’t easy. Fortunately, you already have an advantage.
You already know what questions your patients will have.
This puts you in a pretty good position. You can create content that addresses the questions you know your potential patients will ask. This is a great start.
However, that’s not all of it. While you probably have tons of knowledge, you don’t know everything.
That’s why you need to do keyword research. Doing research will help you know which keywords people are searching for the most.
Sure, you might think that most people in your area are searching for root canals. But what if they’re not? What if most of the people in your area are looking up teeth whitening? You won’t know unless you do your research.
Keyword research isn’t easy. It can take some time. You can use keyword research tools that can help you discover the keywords you need to target. Or, you could have a professional do the research for you. As a matter of fact, I’ll do this for you for free!
Either way, it needs to be done. Here are some tips:
- Long-tail keywords are best. They typically don’t have as much competition.
- Find out if your keywords are trending in your area.
- Make sure the keywords you are using aren’t too difficult to rank for. It’s best to target keywords with little competition.
One of the keys to successful SEO for dentists is knowing what your prospects are looking for. Keyword research is the best way to do this.
No Visual Content
Yes, that’s right. Visual content is great for SEO. While it may seem like pictures, videos, infographics, and other forms of visual content would not make a difference when it comes to search engine rankings, they can actually make a huge difference.
Why?
Because visual content is easier to digest than purely textual content. Now, I’m not saying that you don’t need textual content. But if you’re able to use more visual content as well, it will only help your SEO and marketing efforts.
If you’re able to, create a few videos where you explain an aspect of dental health. Make an introductory video. This is a great way to provide helpful information to your potential patients.
Your Copywriting Sucks
If your website doesn’t have compelling copy, you’re missing out. As a matter of fact, without compelling copy, there’s really no point to having a website.
Yeah, that’s right. The words on your website will determine whether or not you are ranking higher in search engines.
The copy on your website needs to be persuasive, keyword-optimized, and easy to understand.
Don’t just have a list of services you provide. Write in-depth descriptions of the procedures you perform. Make sure it’s as comprehensive as possible. You need to provide something that your competitors are not providing.
SEO For Dentists
SEO for dentists doesn’t have to be difficult. It requires a lot of hard work, effort, and time, but if you do it correctly, you will see your search engine rankings climb. The key point to remember is that all of your SEO efforts should be centered on creating relevant and helpful content for your prospects and patients.
One of the main reasons you became a dentist is because you wanted to help people take better care of their oral health. Providing great content that helps them do this will enable you to help them even when they’re not in your office. If this is done correctly, it can help you generate more traffic and get more patients.
SEO for dentists is incredibly important if you want to get more patients. If you need help optimizing your website, we can help! Contact us today for your free SEO audit!
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